Case Studies
CASE STUDY #1 - THE BAHAI BLOG
An on-going, 12 month retainer for video content
Global media platform, Bahai Blog engaged Sam Irwin Media on a retainer to produce bi-month video documentaries.
THE CHALLENGE
Bahai Blog wanted to share personal, human-centred stories from their members on a regular basis. Sam Irwin Media was responsible for planning the video strategy, sourcing, scheduling with talent, pre-production, production and editing - essentially the entire process.
CREATIVE OUTPUTS
Bahai Blog received 6 'mini-documentaries' over a 12 month period, witch each full length video edited down to a 30 second teaser in Facebook and Instagram formats. There was peace of mind from Bahai Blog in knowing that they could count on and schedule regular content. The video series was extremely well received, gaining over 100K views across different platforms.
CASE STUDY #2 - BAYESIAN
An on-going, 6 month retainer for video and photography content
Bayesian, a industry-leading consulting and AI-tech start up engaged Sam Irwin Media to produce ongoing video content to showcase brand partnerships.
Bayesian wanted to showcase an award-winning client partnership, while capturing regular content from industry events to create case study videos and social media highlight clips. Bayesian also wanted to build up their own image and video library to be able to repurpose content in the future.
THE CHALLENGE
Bayesian received a 'mini-documentary' highlighting one of their biggest client partnership achievements, a brand documentary, video content that was targeted for overseas markets, short social media highlight videos, and still photography. The retainer style approach gave freedom to work on 'ad-hoc' projects and meet quick turn around deadlines. Bayesian also received full copyright to the raw content, and is able to re-use and repurpose it again in the future.