Case Studies
CASE STUDY #1 - FROTHSTOP
A complete suite of brand imagery and videos for FrothStop
FrothStop, a global robotics company specialising in automated drinks dispensing solutions, engaged Sam Irwin Media to produce brand imagery and brand videos.
THE CHALLENGE
FrothStop wanted to position their brand for the next chapter of global growth by capturing hero product images of each of their machines, a brand story video, staff images, and short product videos to help bring to life their brand on all platforms including a new website.
CREATIVE OUTPUTS
Sam Irwin Media worked together with FrothStop to plan and create a strategy for the best value outputs to refresh their website and showcase the best of their capabilities. Over 2 full days, Sam Irwin Media took photos and video with outputs including: 7 x 30 sec product video outputs for web and social,1 x 3min hero brand story video for web and social, and also suite of 300 edited brand photos.
CASE STUDY #2 - THE BAHAI BLOG
An on-going, 12 month retainer for video content
Global media platform, Bahai Blog engaged Sam Irwin Media on a retainer to produce bi-month video documentaries.
THE CHALLENGE
Bahai Blog wanted to share personal, human-centred stories from their members on a regular basis. Sam Irwin Media was responsible for planning the video strategy, sourcing, scheduling with talent, pre-production, production and editing - essentially the entire process.
CREATIVE OUTPUTS
Bahai Blog received 6 'mini-documentaries' over a 12 month period, witch each full length video edited down to a 30 second teaser in Facebook and Instagram formats. This gave Bahai Blog peace of mind, knowing they could rely on and schedule regular content. The video series was extremely well received, gaining over 100K views across different platforms.
CASE STUDY #3 - BAYESIAN
An on-going, 6 month retainer for video and photography content
Bayesian, a industry-leading consulting and AI-tech start up engaged Sam Irwin Media to produce ongoing video content to showcase brand partnerships.
Bayesian wanted to showcase an award-winning client partnership, while capturing regular content from industry events to create case study videos and social media highlight clips. Bayesian also wanted to build up their own image and video library to be able to repurpose content in the future.
THE CHALLENGE
Bayesian received a 'mini-documentary' highlighting one of their biggest client partnership achievements, a brand documentary, video content that was targeted for overseas markets, short social media highlight videos, and still photography. The retainer style approach gave freedom to work on 'ad-hoc' projects and meet quick turn around deadlines. Bayesian also received full copyright to the raw content, and is able to re-use and repurpose it again in the future.